Honda’s Brilliant “Let it Shine” Campaign

As I was surfing today on some of my favorite and most inspiring advertising campaigns I thought of sharing with you Honda’s “Let it Shine” campaign. The campaign was designed to help support the new launch of their new hybrid car Honda Insight. The reason why you had probably not heard about this campaign before was that the entire campaign was not aired in the United States but was rather designed specifically for Europe,  Middle East, Africa and the Russian region.

The “Let it Shine” campaign is set to introduce Honda’s new Insight with an outstanding approach; An approach that went past the unexpected as they make use of their actual “Insight” hybrid car to become the main part of the execution of a TV commercial. As you watch the TV commercial you will see that the animations that seem to be simply computer generated dots, are actually 1,000 of  Honda Insights flashing their lights. All the Honda Insights are all arranged in a gigantic grid so they can appear as a perfect rectangle from the camera’s vantage point.

The fact that this creative team came up with such an original and unique idea was something inspiring. if you check the making off you will see how they have  embraced the eco-friendly concept for the execution of the entire ad, Hope you enjoy!

Let it Shine Commercial
The Making of  “Let it Shine” Commercial

1,000 Honda Insights=Brilliant!

Sony Bravia, a Masterpiece.

Whenever I get myself into thinking about a few years down the road and already done with Portfolio School (which by the way I will be hearing from within a few weeks to find out where I got into). I can’t help but to think of how excited I am and how I can’t wait to be part and express my passions, my talent and skill within huge brand campaigns.  As I completed my Portfolio Applications, numerous times a day I would think of many commercials that have left me in awe of the dedication, effort, hard work and over all the passion that these people place within their work. The videos I have linked here are one of my all time favorite TV commercials. One is the actual commercial by Sony Bravia (shot in California), and the other is the filming of how the creative team executed the commercial.  It is brilliang, hope you enjoy! The commercial has a great song too!

Sony Bravia
Making Of?

Sony Bravia with 250,000 bouncy balls.

The First of Many More.

Hi, I am Natalie Zamora an Advertising student with just a few more weeks away from graduating from the lovely Spartan campus of Michigan State University. With graduation coming up, I am at a decisive point in my life of choosing what will be my the next destination. For now I will be off to Portfolio School and hopefully down the road become an Art Director in L.A. with a hand full of Lions. It will take a lot hard work to overcome the many challenges and obstacles but I can’t wait for what is to come my way.

With “My Perso(N)atalie” blog, I will be sharing a little bit of “me” with all of you; such as samples of my Advertising Portfolio along with many different things that inspire and intrigue me about the Fine Arts and Advertising Industry. I will be introducing you to some of my favorite innovative leaders that I look up to, ideas that run through my mind, and other related topics that I find simply hilarious, brilliant and fascinating! Hope you enjoy!

MOMA